Factors leading to sustainable consumption behavior: an empirical investigation among millennial consumers
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DOI: 10.1108/k-12-2022-1675
Abstract: PurposePromoting sustainable consumption is key to global sustainable development. The current study aims to explore the impact of environmental risk perception, environmental knowledge, social pressure and health consciousness on sustainable behavior intention among millennial consumers.Design/methodology/approachThis… read more here.
Keywords: consumption; sustainable consumption; consumption behavior; among millennial ... See more keywords