e-Loyalty among millennials: Personal characteristics and social influences
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2019.02.006
Abstract: Abstract This study develops and validates a new, personal characteristics and peer influence based perspective on e-loyalty formation among millennial customers. Deviating from existing models, it examines the indirect influence of personal characteristics like perceived… read more here.
Keywords: characteristics social; loyalty; among millennials; loyalty among ... See more keywords
Message framing and COVID-19 vaccine acceptance among millennials in South India
Sign Up to like & getrecommendations! Published in 2022 at "PLoS ONE"
DOI: 10.1371/journal.pone.0269487
Abstract: Vaccine hesitancy and refusal remain a major concern for healthcare professionals and policymakers. Hence, it is necessary to ascertain the underlying factors that promote or hinder the uptake of vaccines. Authorities and policy makers are… read more here.
Keywords: south india; message; loss; message framing ... See more keywords