Analysis of Emotional Responses in Political Communication: An Experimental Case of Interactive Advertising
Sign Up to like & getrecommendations! Published in 2023 at "American Behavioral Scientist"
DOI: 10.1177/00027642231166872
Abstract: The emotional reactions to interactive advertisements are a relatively new study object, attending the synchronous evolution of the natural interactive platforms. Interactivity has increased thanks to Internet usage, and it can be also attractive for… read more here.
Keywords: political communication; analysis emotional; communication; interactive advertisements ... See more keywords
Analysis of the Emotional Exhaustion Derived From Techno-Stress in the Next Generation of Qualified Employees
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.792606
Abstract: This study analyses the emotional exhaustion of students inhigher education, derived from the extremely technology-relatedstrain associated to the current COVID-19 pandemic in a conservation of resources’ approach. Technostress, as source of emotional exhaustion, was investigated… read more here.
Keywords: analysis emotional; exhaustion; techno stress; derived techno ... See more keywords