A competitive analysis of fail fast: Shakeout and uncertainty about consumer tastes
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DOI: 10.1016/j.jebo.2020.06.033
Abstract: Abstract Contemporary business strategy advocates “fail fast”, the practice of launching a product early, before the resolution of uncertainty about how product characteristics matter to consumers. We consider how uncertainty about consumer preferences can contribute… read more here.
Keywords: uncertainty consumer; uncertainty; analysis fail; fail fast ... See more keywords