A Process Analysis of Message Style and Persuasion: The Effects of Gain-Loss Framing and Emotion-Inducing Imagery
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DOI: 10.1080/15551393.2019.1638785
Abstract: An experiment (N = 455) was conducted to examine the persuasive effects of two stylistic elements: gain-loss framing and emotionally evocative imagery. The theoretical model specified that perceived message valence is a direct result of… read more here.
Keywords: gain loss; message; process analysis; analysis message ... See more keywords