Understanding Big Data Analytics Capability and Sustainable Supply Chains
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DOI: 10.1080/10580530.2021.1900464
Abstract: ABSTRACT This paper presents the knowledge available in the literature regarding big data analytics capability (BDAC) and sustainable supply chain performance (SSCP). A detailed analysis of systematic literature reviews points out the lack of studies… read more here.
Keywords: analytics capability; sustainable supply; data analytics; big data ... See more keywords
Big data analytics capability and breakthrough innovation: the mediating role of technological opportunism and the moderating effect of proactive market orientation
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DOI: 10.1108/jeim-09-2024-0508
Abstract: PurposeBuilding on dynamic capabilities theory (DCT), this study analyzes the role of big data analytics capability (BDAC) in fostering breakthrough innovation (BI). The study asserts that the influence of BDAC on BI is mediated by… read more here.
Keywords: role; analytics capability; data analytics; big data ... See more keywords
THE ROLE OF MARKETING-ENABLED DATA ANALYTICS CAPABILITY AND ORGANISATIONAL AGILITY FOR INNOVATION: EMPIRICAL EVIDENCE FROM GERMAN FIRMS
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DOI: 10.1142/s1363919618500378
Abstract: Recent shifts in technology have created a data-rich environment and made it necessary for firms to develop new capabilities to cope with these changes. To address this challenge, this study introduces marketing-enabled data analytics capability,… read more here.
Keywords: marketing enabled; analytics capability; enabled data; data analytics ... See more keywords
Corporate Entrepreneurship Driven by Big Data Analytics Capability: A Perspective Based on the Generation and Utilization of Slack Resources
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DOI: 10.1177/21582440241305326
Abstract: With the escalating significance of big data analytics, firms are contemplating strategies to incorporate the transformative effects of these digital technologies into their competitive frameworks. However, the persistent ‘IT productive paradox’ phenomenon highlights that the… read more here.
Keywords: corporate entrepreneurship; relationship; analytics capability; data analytics ... See more keywords
Investment in Data Analytics with Manufacturer Encroachment
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DOI: 10.3390/math12091371
Abstract: Online retail platforms such as Amazon and Tmall have the ability to create personalized recommendations based on the consumer’s browsing history, purchase history, and preferences by investing in data analytics capability. In practice, manufacturers may… read more here.
Keywords: history; analytics capability; data analytics; investment ... See more keywords