Anchored Differentiation: The Role of Temporal Distance in the Comparison and Evaluation of New Product Designs
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DOI: 10.1287/orsc.2021.1454
Abstract: A new design can be compared with its contemporaries or older designs. In this study, we argue that the temporal distance between the new design and its comparison play an important role in underst... read more here.
Keywords: comparison; distance; anchored differentiation; temporal distance ... See more keywords