Vicarious animosity: Taking sides on provocative issues
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DOI: 10.1016/j.jbusres.2020.11.019
Abstract: Abstract This study introduces the concept of vicarious animosity, which is a type of consumer antagonism held against a country involved in a geopolitical conflict outside the consumer’s home country. Our study is grounded in… read more here.
Keywords: vicarious animosity; animosity taking; provocative issues; sides provocative ... See more keywords
Can corporate philanthropy change consumers’ perceptions of Japanese multinationals and reduce animosity toward them?
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DOI: 10.1108/apjml-09-2018-0383
Abstract: PurposeThe purpose of this paper is to empirically investigate how corporate philanthropy (CP) can affect consumer perceptions of Japanese multinationals, for which there exists strong animosity in Asia, and how this animosity can be attenuated.Design/methodology/approachThe… read more here.
Keywords: foreign multinationals; animosity; corporate philanthropy; perceptions japanese ... See more keywords
Outbreaks of animosity against the West in China: effects on local brand consumption
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DOI: 10.1108/imr-07-2014-0222
Abstract: Purpose Local brands in emerging markets suffer from fierce competition and chronic disadvantages. The purpose of this paper is to investigate if outbreaks of animosity against the West (AAW) might benefit local brands by raising… read more here.
Keywords: brand consumption; animosity west; local brand; brand ... See more keywords
Consumer animosity: the mitigating effect of perceived brand globalness
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DOI: 10.1108/imr-08-2022-0186
Abstract: PurposeThis research investigates if perceived brand globalness (PBG) can help mitigate the adverse effects of consumer animosity on brand evaluations and purchase intentions.Design/methodology/approachThe authors analyze survey data from Chinese consumers (N = 395) and South Korean consumers… read more here.
Keywords: effect; consumer animosity; brand; animosity ... See more keywords
The cultural and religious animosity model: evidence from the United States
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DOI: 10.1108/jcm-06-2015-1464
Abstract: Purpose The purpose of this paper is threefold: to extend the animosity model developed by Klein et al. (1998) by adding cultural and religious animosity constructs, to provide a tool with which to measure the… read more here.
Keywords: religious animosity; model evidence; cultural religious; animosity model ... See more keywords
Impact of consumer ethnocentrism and animosity on brand image and brand loyalty through product judgment
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DOI: 10.1108/jima-03-2019-0057
Abstract: Purpose This study aims to check the impact of consumer ethnocentrism (CE) and animosity on brand image (BI) and brand loyalty (BL) of Indian made cosmetic products in Pakistan and to check the mediation role… read more here.
Keywords: impact consumer; study; consumer ethnocentrism; brand ... See more keywords