Vicarious animosity: Taking sides on provocative issues
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DOI: 10.1016/j.jbusres.2020.11.019
Abstract: Abstract This study introduces the concept of vicarious animosity, which is a type of consumer antagonism held against a country involved in a geopolitical conflict outside the consumer’s home country. Our study is grounded in… read more here.
Keywords: vicarious animosity; animosity taking; provocative issues; sides provocative ... See more keywords