National Stereotypes as Antecedents of Country-of-Origin Image: The Role of the Stereotype Content Model
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DOI: 10.1080/08961530.2019.1653241
Abstract: Abstract The authors propose a model explaining the antecedents of country of origin evaluations using the stereotype content model. Specifically, we propose a direct relationship between competence stereotypes and the micro and macro image of… read more here.
Keywords: image; country origin; model; antecedents country ... See more keywords