Articles with "app engagement" as a keyword



The relationship between objective app engagement and medication adherence in asthma and COPD: a retrospective analysis

Sign Up to like & get
recommendations!
Published in 2021 at "Scientific Reports"

DOI: 10.1038/s41598-021-03827-2

Abstract: Digital health tools can promote disease self-management, but the association of smartphone app engagement and medication adherence is unclear. We assessed the relationship between objective smartphone app engagement and controller medication use in adults with… read more here.

Keywords: asthma copd; relationship; app engagement; medication ... See more keywords

Emotional anthropomorphism of notifications and app engagement: does the usage frequency matter?

Sign Up to like & get
recommendations!
Published in 2025 at "Journal of Research in Interactive Marketing"

DOI: 10.1108/jrim-10-2024-0488

Abstract: PurposeThe purpose of this study is to examine how anthropomorphized notifications with different emotional tones (neutral, positive and negative) influence app engagement in a dog-walking app. Specifically, it explores the differences in user responses between… read more here.

Keywords: emotional anthropomorphism; engagement; notifications app; app engagement ... See more keywords

Examining the antecedents and consequences of mobile travel app engagement

Sign Up to like & get
recommendations!
Published in 2021 at "PLoS ONE"

DOI: 10.1371/journal.pone.0248460

Abstract: How and why customers engage with mobile travel apps is vital to mobile marketing of travel-related companies. This paper discusses the antecedents and consequences of mobile travel app engagement. Specifically, this study aims to understand… read more here.

Keywords: mobile travel; app engagement; travel app; travel ... See more keywords