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Published in 2023 at "Asia Pacific Journal of Marketing and Logistics"
DOI: 10.1108/apjml-10-2022-0875
Abstract: PurposeThis research aims to explore the dark side of mobile applications by investigating the role of apps' technicality and app security in the mechanism of user satisfaction, app intention and customers' continuance tendency to make…
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Keywords:
dark side;
user satisfaction;
app purchases;
side mobile ... See more keywords
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Published in 2019 at "Journal of Research in Interactive Marketing"
DOI: 10.1108/jrim-06-2016-0060
Abstract: PurposeThis paper aims to offer a comprehensive perspective into Free-to-Play gamers’ attitudes, feelings toward and perceived value of in-app purchases (IAPs).Design/methodology/approachThe study is based on a twofold qualitative methodology using an inductive approach: user-generated YouTube…
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Keywords:
methodology;
games players;
app purchases;
players experiences ... See more keywords