The Mediating Effect of Psychological Ownership on the Relationship between Value Co-Creation and the In-App Purchasing Intention of Mobile Games Players
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DOI: 10.3390/bs13030205
Abstract: In previous research on in-app purchasing, one of the revenue sources for mobile games focuses on users’ unilateral relationships, such as their achievement, loyalty, and perception. However, little has been discussed about the commercial impact… read more here.
Keywords: purchasing intention; game; value; psychological ownership ... See more keywords