The effects of apparel names and visual complexity of apparel design on consumers' apparel product attitudes: A mental imagery perspective
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DOI: 10.1016/j.jbusres.2019.08.023
Abstract: Abstract Although atypical apparel names, such as “Boyfriend Jeans” and “Cozy Workday Sweater,” have the potential to make consumers purchase more apparel products, there is little research on apparel names in the literature. Applying the… read more here.
Keywords: apparel; apparel names; visual complexity; mental imagery ... See more keywords