External Appeal, Internal Dominance: How Party Leaders Contribute to Successful Party Building
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DOI: 10.1017/lap.2017.3
Abstract: Many successful political parties depend for their initial popularity and cohesion, and even for their long-term brand strength, on a leader. Nevertheless, literature on successful party building downplays the role of leaders. Thus, the question,… read more here.
Keywords: successful party; party; appeal internal; external appeal ... See more keywords