Emotional Appeals in HIV Prevention Campaigns: Unintended Stigma Effects.
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DOI: 10.5993/ajhb.41.4.3
Abstract: OBJECTIVES The purpose of this study was to determine whether HIV/AIDS public service announcements (PSAs) that use emotional appeals have unintended effects of creating stigmatizing attitudes in their viewers. METHODS We analyzed data for 240… read more here.
Keywords: appeals hiv; hiv prevention; stigmatizing attitudes; emotional appeals ... See more keywords