Comparative impact of fear appeals and induced hypocrisy advertising in encouraging intent to quit smoking: Applying self-construal theory to consumers’ attitudes
Sign Up to like & getrecommendations! Published in 2018 at "Global Health Promotion"
DOI: 10.1177/1757975918783425
Abstract: This study examined the effect of induced hypocrisy as a new anti-smoking advertisement approach on smokers’ attitudes toward advertisements and their attitudes and intentions toward smoking cessation. It also comparatively analysed the effects of this… read more here.
Keywords: advertising; induced hypocrisy; cessation; fear appeals ... See more keywords