Impacts of Video Display on Purchase Intention for Digital and Home Appliance Products - Empirical Study from China
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DOI: 10.3390/fi11110224
Abstract: Rapid online trading expansion and the bloom of internet technologies has raised the importance of effective product video presentations for online retailers. This article developed a model for the impacts of video presentations on purchase… read more here.
Keywords: digital home; purchase intention; appliance products; home appliance ... See more keywords