The application of appraisal theories of emotions in the case of consumer confusion: theoretical and practical implications
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DOI: 10.1108/md-12-2017-1277
Abstract: Purpose – The purpose of the paper is to suggest a novel framework of consumer confusion based on the appraisal theories of emotions. Extant theoretical and empirical evidence on confusion continues to be vague on… read more here.
Keywords: consumer confusion; theories emotions; appraisal theories; consumer ... See more keywords