A blame narrative approach to apologetic crisis management: The serial apologiae of United Airlines
Sign Up to like & getrecommendations! Published in 2021 at "Public Relations Review"
DOI: 10.1016/j.pubrev.2021.102106
Abstract: Abstract Using the crisis faced by United Airlines in 2017 when the air carrier forcibly removed Dr. David Dao from a flight, this paper uses a blame narrative perspective to focus on the apologetic efforts… read more here.
Keywords: united airlines; narrative approach; approach apologetic; crisis ... See more keywords