The effects of online store informativeness and entertainment on consumers’ approach behaviors
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DOI: 10.1108/apjml-03-2019-0182
Abstract: Purpose The purpose of this paper is to examine how informativeness and entertainment, two important online store characteristics, influence consumers’ approach behaviors. The current research also investigates the mechanism and boundary condition behind these relationships.… read more here.
Keywords: consumers approach; online store; entertainment; approach behaviors ... See more keywords
Green Hotels: Exploring the Drivers of Customer Approach Behaviors for Green Consumption
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DOI: 10.3390/su12219144
Abstract: This research developed an integrated theoretical framework encompassing green image congruence, care for the environmental consequences, eco-conscious behaviors, sense of moral obligation, and perceived environmental corporate social responsibility (CSR) in order to explain customer approach… read more here.
Keywords: research; behaviors green; customer approach; approach behaviors ... See more keywords
Do Ambient Conditions (Air Quality, Noise Level and Temperature) and Image Congruity Matter for Boosting Customer Approach Behaviors in the FSC Sector?
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DOI: 10.3390/su122410636
Abstract: The present research presented a conceptual framework by uncovering the apparent role of ambient condition quality (in-flight air, noise level, and temperature), image congruity, love, respect, and perceived ticket price in increasing customer approach behaviors… read more here.
Keywords: customer approach; approach behaviors; approach; noise level ... See more keywords