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Published in 2022 at "International Journal of Market Research"
DOI: 10.1177/14707853221093515
Abstract: A grid-based approach to exploratory data analysis is described wherein the size of a grid’s cells may be altered. The primary tool of exploratory data analysis described here is cluster analysis. Background information is provided…
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Keywords:
exploratory data;
based approach;
analysis;
approach exploratory ... See more keywords