How to evoke consumer approach intention toward VR stores? Sequential mediation through telepresence and experiential value
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DOI: 10.1186/s40691-018-0166-9
Abstract: This study explores the roles of vividness and interactivity—two technological dimensions of virtual reality mediums—for consumers’ approach intention toward immersive virtual reality stores. In addition to telepresence, a well-established variable in explaining the effectiveness of… read more here.
Keywords: approach intention; value; experiential value; virtual reality ... See more keywords