The influence of the board of directors on outside-in strategy
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DOI: 10.1016/j.indmarman.2020.07.007
Abstract: Abstract Evidence suggests that focusing on the needs of the marketplace to create customer value and firm advantage, an outside-in (OI) approach to strategy, yields superior firm performance. However, despite the acknowledged advantage of an… read more here.
Keywords: board directors; firm; approach strategy; firm wide ... See more keywords