Understanding the Impact of Social Apps and Social Network Sites on Consumer’s Online Purchase Intention
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DOI: 10.1177/0972150918816901
Abstract: This study explores the relationships of social apps (SA) and social network sites (SNSs) on online purchase intention with moderating effect of gender (GD) and education (ED). Data were gathered using the random distribution of… read more here.
Keywords: social network; online purchase; social apps; purchase intention ... See more keywords