Unlocking the value from car data: A taxonomy and archetypes of connected car business models
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DOI: 10.1007/s12525-024-00692-5
Abstract: The automotive industry is relocating from viewing cars as standalone products to an all-encompassing ecosystem built around connected cars enabling data-driven business models. The vastly increasing amount of data collected by connected cars grants a… read more here.
Keywords: taxonomy; car; archetypes connected; business ... See more keywords