Aristotle’s modes of persuasion and valence effects on online review trustworthiness and usefulness
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DOI: 10.1080/13527266.2021.1881806
Abstract: Online reviews are an integral destination in the contemporary consumer decision journey as consumers systematically employ them in their decision making processes. Despite burgeoning online review... read more here.
Keywords: online review; modes persuasion; review; aristotle modes ... See more keywords