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Published in 2021 at "Applied Sciences"
DOI: 10.3390/app11136095
Abstract: Smell is the second-most used sense in marketing strategies in the food industry. Sensory marketing appeals to the senses with the aim of creating sensory experiences and converting them into specific emotions associated with a…
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Keywords:
aromachology;
aromachology related;
review;
sensory marketing ... See more keywords