The Art of Influencing Consumer Choices: A Reflection on Recent Advances in Decision Neuroscience
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DOI: 10.3389/fpsyg.2019.03009
Abstract: In recent years, our knowledge concerning the neurobiology of choice has increased tremendously. Research in the field of decision-making has identified important brain mechanisms by which a representation of the subjective value of an option… read more here.
Keywords: decision; influencing consumer; research; consumer choices ... See more keywords