In the eye of the beholder: Cross-pollination between art-infused products and retail spaces
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DOI: 10.1016/j.jbusres.2020.05.056
Abstract: Abstract In four studies, this research investigates consumers’ responses to the trend of art commercialization and, more importantly, provides marketers solutions validated empirically to target consumers who disapprove of commercializing art and thus, dislike art-infused… read more here.
Keywords: products retail; retail spaces; art; art infused ... See more keywords