Articles with "ask respondents" as a keyword



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“I know what you’re going to ask me” Why respondents don’t read survey questions

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Published in 2019 at "International Journal of Market Research"

DOI: 10.1177/1470785318821025

Abstract: Tracking respondents’ eyes while they complete a survey reveals that (a) they do not read instructions, survey questions, and answer options carefully enough, investing only as little as 32% of the required time; (b) their… read more here.

Keywords: respondents read; going ask; survey; know going ... See more keywords