Assets of Foreignness: A Theoretical Integration and Agenda for Future Research
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DOI: 10.1016/j.intman.2016.08.001
Abstract: International business scholars are increasingly focusing on the unique advantages of being foreign, or assets of foreignness (AOFs). Although scholars have identified a broad range of AOFs, it is unclear why they exist. In this… read more here.
Keywords: foreignness theoretical; assets foreignness; research; future research ... See more keywords