The universal and automatic association between brightness and positivity.
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DOI: 10.1016/j.actpsy.2018.04.007
Abstract: The present study investigates the hypothesis that brightness of colors is associated with positivity, postulating that this is an automatic and universal effect. The Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998) was used… read more here.
Keywords: association brightness; brightness; brightness positivity; study ... See more keywords