Switching behaviour as a function of number of options: How much is too much for consumer choice decisions?
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DOI: 10.1002/cb.1670
Abstract: The number of alternatives for consumers in almost all purchase situations is increasing at an extremely rapid pace. Although more choices may have many benefits to the consumers, recent studies on choice overload have found… read more here.
Keywords: choice overload; assortment size; number; choice ... See more keywords