Understanding Perceived Value and Purchase Intention toward Eco-Friendly Athleisure Apparel: Insights from U.S. Millennials
Sign Up to like & getrecommendations! Published in 2021 at "Sustainability"
DOI: 10.3390/su13147946
Abstract: Given the recent trend of the athleisure lifestyle in the U.S., this study sought to examine female millennial consumers’ value perceptions for purchasing recycled polyester-made athleisure apparel. Using an inductive approach with grounded theory, the… read more here.
Keywords: understanding perceived; athleisure apparel; value; purchase ... See more keywords