Athlete Perceptions of Social Media Benefits and Challenges During Major Sport Events
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DOI: 10.1123/ijsc.2019-0026
Abstract: Numerous studies have focused on athletes' use of social media by examining the content posted on social media sites, revealing an opportunity to gather firsthand experiences from athletes. Using uses-and-gratifications theory as a theoretical framework… read more here.
Keywords: social media; perceptions social; major sport; athlete perceptions ... See more keywords