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Published in 2020 at "Journal of Sport Management"
DOI: 10.1123/jsm.2019-0323
Abstract: Professional athletes are increasingly engaged in social impact efforts via charitable endeavors. Despite seemingly good intentions in these efforts, the media’s representation of athlete philanthropy varies widely. This study examines how discourses of athlete charity…
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Keywords:
print media;
philanthropy;
media frames;
athlete philanthropy ... See more keywords