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Published in 2017 at "IEEE Transactions on Broadcasting"
DOI: 10.1109/tbc.2016.2630304
Abstract: The next-generation U.S. digital terrestrial television (DTT) standard ATSC 3.0 is the most flexible DTT standard ever developed, outperforming the state-of-the-art digital video broadcasting-terrestrial 2nd generation (DVB-T2) standard. This higher flexibility allows broadcasters to select…
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Keywords:
pilot;
atsc;
scattered pilot;
performance optimization ... See more keywords
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Published in 2021 at "Smpte Motion Imaging Journal"
DOI: 10.5594/jmi.2021.3052544
Abstract: Among the numerous enhancements brought by Advanced Television Systems Committee (ATSC) 3.0 to build the next-generation TV, personalized content is one of the most innovative and awaited. Nowadays, consumers have become used to an interactive…
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Keywords:
personalized targeted;
atsc;
atsc personalized;
targeted advertisement ... See more keywords