Articles with "atsc" as a keyword



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Scattered Pilot Performance and Optimization for ATSC 3.0

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Published in 2017 at "IEEE Transactions on Broadcasting"

DOI: 10.1109/tbc.2016.2630304

Abstract: The next-generation U.S. digital terrestrial television (DTT) standard ATSC 3.0 is the most flexible DTT standard ever developed, outperforming the state-of-the-art digital video broadcasting-terrestrial 2nd generation (DVB-T2) standard. This higher flexibility allows broadcasters to select… read more here.

Keywords: pilot; atsc; scattered pilot; performance optimization ... See more keywords
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ATSC 3.0 Personalized Targeted Advertisement

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Published in 2021 at "Smpte Motion Imaging Journal"

DOI: 10.5594/jmi.2021.3052544

Abstract: Among the numerous enhancements brought by Advanced Television Systems Committee (ATSC) 3.0 to build the next-generation TV, personalized content is one of the most innovative and awaited. Nowadays, consumers have become used to an interactive… read more here.

Keywords: personalized targeted; atsc; atsc personalized; targeted advertisement ... See more keywords