ATSC 3.0 Personalized Targeted Advertisement
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DOI: 10.5594/jmi.2021.3052544
Abstract: Among the numerous enhancements brought by Advanced Television Systems Committee (ATSC) 3.0 to build the next-generation TV, personalized content is one of the most innovative and awaited. Nowadays, consumers have become used to an interactive… read more here.
Keywords: personalized targeted; atsc; atsc personalized; targeted advertisement ... See more keywords