Reputation matters: parasocial attachment, narrative engagement, and the 2018 Taylor Swift political endorsement
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DOI: 10.1080/15456870.2019.1704758
Abstract: ABSTRACT This study examined the processing of a celebrity political social media post in terms of parasocial attachment and narrative engagement. Taylor Swift’s 2018 election endorsement Instagram post was examined in the final weeks before… read more here.
Keywords: taylor swift; attachment narrative; narrative engagement; parasocial attachment ... See more keywords