The role of attachment in public management and place marketing contexts: a case study applied to Vila de Montalegre (Portugal)
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DOI: 10.1504/ijpspm.2019.10019403
Abstract: Territorial marketing is a fundamental tool in the promotion of places, one that must be present in the strategies of local government representatives, helping and promoting a sustainable economic and social development of the regions.… read more here.
Keywords: marketing; management; montalegre portugal; attachment public ... See more keywords