Articles with "attendance behavior" as a keyword



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The attendance at sporting events: A generalized theory and its implications

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Published in 2018 at "International Journal of Market Research"

DOI: 10.1177/1470785318774677

Abstract: This article generalizes the well-known negative binomial distribution (NBD) theory to attendance behavior at sporting events. Using data from a large national survey across a range of sporting events in Australia, including Australian football, rugby… read more here.

Keywords: attendance; attendance sporting; sporting events; attendance behavior ... See more keywords