They come from near and far: the impact of spatial distance to event location on event attendance motivations
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DOI: 10.1080/15022250.2018.1518155
Abstract: ABSTRACT To best reap the benefits that events provide for host communities and firms, understanding attendance motivations has become a hot topic for researchers and marketers. Most research has focused on tourists’ motivations, with less… read more here.
Keywords: location; event location; attendance motivations; spatial distance ... See more keywords