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Published in 2018 at "International Journal of Market Research"
DOI: 10.1177/1470785318774677
Abstract: This article generalizes the well-known negative binomial distribution (NBD) theory to attendance behavior at sporting events. Using data from a large national survey across a range of sporting events in Australia, including Australian football, rugby…
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Keywords:
attendance;
attendance sporting;
sporting events;
attendance behavior ... See more keywords