Feeling certain: Gut choice, the true self, and attitude certainty.
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DOI: 10.1037/emo0000490
Abstract: Decisions need not always be deliberative. Instead, people confronting choices can recruit their gut feelings, processing information about choice options in accordance with how they feel about options rather than what they think about them.… read more here.
Keywords: true self; attitude certainty; choice; self attitude ... See more keywords
How Consumers’ Pre-Crisis Associations and Attitude Certainty Impact Their Responses to Different Crises
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DOI: 10.1177/0093650217733361
Abstract: Through two experiments, this study examines how consumers with positive or negative associations in corporate ability (CA) versus social responsibility (CSR) respond to associated-based corporate crises. It also tests how consumers further adjust their responses… read more here.
Keywords: consumers pre; pre crisis; attitude certainty; crisis associations ... See more keywords