The influence of attitude, customer loyalty, and past experiences on students' complaining behaviour: the moderating role of gender
Sign Up to like & getrecommendations! Published in 2020 at "International Journal of Business Innovation and Research"
DOI: 10.1504/ijbir.2020.10029109
Abstract: Complaining about service failures can happen at any time and in any situation. This study applied the theory of reasoned action as the underpinning theory and opted to calibrate factors that influence the customers', specifically… read more here.
Keywords: behaviour; attitude customer; past experiences; customer loyalty ... See more keywords