Articles with "attitude intention" as a keyword



Photo from wikipedia

Consumer attitude and intention to adopt mobile wallet in India – An empirical study

Sign Up to like & get
recommendations!
Published in 2019 at "International Journal of Bank Marketing"

DOI: 10.1108/ijbm-09-2018-0256

Abstract: Purpose The purpose of this paper is to empirically examine the factors that influence a consumer’s attitude and intention to use mobile wallets using a sample representative of Indian users. Design/methodology/approach A multidisciplinary model is… read more here.

Keywords: consumer attitude; adoption; mobile wallets; attitude intention ... See more keywords