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Published in 2019 at "International Journal of Bank Marketing"
DOI: 10.1108/ijbm-09-2018-0256
Abstract: Purpose The purpose of this paper is to empirically examine the factors that influence a consumer’s attitude and intention to use mobile wallets using a sample representative of Indian users. Design/methodology/approach A multidisciplinary model is…
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Keywords:
consumer attitude;
adoption;
mobile wallets;
attitude intention ... See more keywords