The Impact of the Personal Data Disclosure's Tradeoff on the Trust and Attitude Loyalty in Mobile Banking Services
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DOI: 10.1080/10496491.2020.1838028
Abstract: Abstract In the digital transformation era, mobile technology development has brought not only the benefits but the costs for the customer in the transaction via mobile devices. This study aimed to analyze the relationship between… read more here.
Keywords: loyalty mobile; mobile; mobile banking; trust attitude ... See more keywords
Factors affecting consumer attitude and loyalty: evidence from a Philippine chain of fast-food restaurants’ smart retailing technology
Sign Up to like & getrecommendations! Published in 2023 at "Journal of Science and Technology Policy Management"
DOI: 10.1108/jstpm-09-2022-0159
Abstract: Purpose This study aims to explore the influence of perceived value, enjoyment and novelty of fast-food chains’ smart retailing technology (SRT) on Filipino consumers’ attitude and loyalty. Design/methodology/approach Purposive sampling was used in identifying the… read more here.
Keywords: attitude loyalty; fast food; loyalty; value ... See more keywords