The impact of Digital Marketing and Promotional Strategies on attitude and purchase intention towards financial products and service: A Case of emerging economy
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DOI: 10.1080/13527266.2022.2032798
Abstract: ABSTRACT This paper examines the effectiveness of digital financial advertisements (DFA) in creating favorable consumer attitudes and purchase intentions toward advertised financial products and services. An internet-based survey was conducted in India with a sample… read more here.
Keywords: purchase intention; financial products; model; attitude purchase ... See more keywords