#CondomEmoji: Are urban Indonesians receptive to a social media-based campaign for safer sex?
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DOI: 10.1108/he-02-2018-0010
Abstract: Purpose The purpose of this paper is to explore participants’ attitudes and receptivity to a #CondomEmoji campaign insofar as investigating whether attitudes and receptivity were important predictors for brand impression and intention to buy. Design/methodology/approach… read more here.
Keywords: social media; media based; attitudes receptivity; condomemoji ... See more keywords